Rachel Handley, Head of Content at Glass Digital
Head of Content

Rachel Handley

As our Head of Content, Rachel is responsible for devising clients’ content strategies and ensuring they’re executed to the highest possible standard. With great attention to detail but one eye on the bigger picture, she works closely alongside our outreach and technical teams to deliver effective and transparent SEO campaigns.

Rachel started her copywriting career at a content agency, where she wrote news articles for clients across industries. She went on to develop her SEO knowledge at two digital marketing agencies, where she continued to specialise in content creation, before joining Glass Digital in July 2015.

  • Linguistics BA (Hons)Newcastle University 2009–2012
Key skills
  • basecamp
  • Blogging
  • buzzsumo
  • Content marketing
  • Content optimisation
  • Content strategy
  • Data analysis
  • Keyword research
  • majestic
  • moz
  • Press releases
  • Proofreading
  • Research
  • Ryte
  • semrush
  • SEO copywriting
  • stat

Time at Glass Digital

Rachel is passionate about delivering high-quality content that engages clients’ potential customers as well as improving their Google rankings. Through strategy, training and editing, as well as the honing of internal processes, she helps ensure our copywriters produce meaningful SEO results. The team create content marketing, blog posts, ecommerce category blurbs, offsite editorials, landing page content, data visualisations and more.

Having worked with hundreds of clients across her career, Rachel understands the importance of effective communication, in-depth research and an analytical approach. She enjoys collaborating with our clients’ marketing and ecommerce departments, as well as her colleagues here at Glass Digital, to produce on-brand content for a wide range of purposes and audiences.

6th year
at Glass Digital
8 years
Industry Experience

I'm extremely proud of the way we deliver content at Glass Digital. I work with a team of talented writers who are invested in the success of campaigns and empowered to create content that's the best of its kind. This, along with our transparent delivery method, has allowed us to achieve fantastic results and build strong relationships with clients.

My creativity and problem-solving skills are put to the test every day, and seeing those decisions pay off makes my role incredibly rewarding. Plus, working in such a fast-paced industry — especially in an agency environment — means that I'm always learning.

Rachel Handley
Head of Content

Interested in working with Rachel and the rest of the Glass Digital team?

If you're interested in receiving high-quality content as part of a bespoke SEO campaign, or simply want to learn more about the digital marketing services we offer, get in touch today.