High-quality link-building services from a team of outreach specialists

Your backlink profile can make or break your SEO campaign. At Glass Digital, we offer a link-building service that makes search engines — and potential customers — pay attention to your site for all the right reasons. Our outreach team specialise in securing high-quality inbound links and making the most of the digital PR opportunities these present.

What our clients say
about us

As any digital marketing agency should, we put return on investment first. But our clients also appreciate the honest, adaptable and collaborative way we deliver our services. We act as an extension of your in-house team while offering all the benefits of an agency, giving you the best of both worlds.

How we build links

We use a variety of techniques to secure inbound links to your site, not only to maximise the quantity and quality of opportunities, but to help us shape a naturally diverse backlink profile that boosts Google rankings.

However, these link-building techniques are not applied in equal measure. After going through an in-depth commercial understanding process, we form a bespoke outreach strategy that aligns with your marketing goals and takes advantage of existing business assets, such as product or service USPs, award wins, useful resources, staff expertise and B2B relationships. This allows us to prioritise the biggest opportunities and maximise PR benefits.

When new written or visual assets are required to secure link opportunities — or open doors to new ones — our content team are on hand. Working closely with your in-house team, our copywriters and designers produce branded assets that maximise the SEO and PR benefits up for grabs.


Our outreach team identify high-quality online publishers that are relevant to your target audience, such as industry magazines, and offer them a bespoke article in exchange for linked attribution. Written by our expert copywriters with input from you, articles allow us to build contextual links and showcase your brand's expertise.

Media requests

We're subscribed to media databases that give access to journalist requests for comments, products and more. Our outreach team have the flexibility to pursue these opportunities quickly and, where necessary, work alongside you and our content team to fulfil requests. This method helps us secure links on national news sites.

Interviews and case studies

As well as shouting about your products and services, we use business and career angles to gain exposure for your brand — usually in the form of interviews or case studies. Our clients have talked about everything from addressing industry skills shortages and dealing with Brexit to introducing staff perks and going eco-friendly.


When an online publisher naturally mentions your brand, our outreach team will make sure there's a link — and get in touch to negotiate one if not. We will also ensure that your images are credited wherever they're used, and regularly check for broken backlinks. This is a very time-effective way to build quality links.

Visual content

If you are willing to offer usage rights in exchange for linked attribution, we can outreach brand-owned visual assets such as photos for inclusion in new or existing pieces of high-quality content. Our content team can design useful and interesting branded graphics, such as charts and labelled diagrams, with specific link goals in mind.


We will get your business featured on exclusive directories to drive authority and traffic to your site. This technique can also boost local rankings of bricks-and-mortar premises, increasing footfall. We never build links on low-quality directories that have been created purely for SEO purposes, as this puts your site at risk of a Google penalty.

Useful links

Onsite resources, such as how-to guides, videos and interactive tools, can be outreached for inclusion in 'useful links' pages. We will also look for opportunities for your content to be linked as 'further reading'. Our content team can create new resources with link-building in mind, harnessing opportunities to fill gaps in the market.

The tools we use

Gorkana Moz Majestic Buzzstream Ahrefs Response Source

ethical approach

We only engage in white-hat link-building. This means that our outreach team always comply with guidelines set by Google and the Advertising Standards Agency, and only pursue natural links that legitimately contribute to higher organic search rankings. This ethical approach allows you to enjoy long-term SEO benefits and won't put your site at risk of penalisation.

There are link-building agencies out there who promise to build hundreds of keyword-rich links every month. We're not one of them. Our focus is securing meaningful, futureproof, high-quality links that not only boost site authority by passing PageRank, but also improve your brand image and drive relevant traffic.

Our ethical approach extends to our delivery method, too. You will receive real-time updates on all link-building activity via our project management system and enjoy 24/7 access to a links report, which shows the status of every link opportunity we're pursuing and key metrics on links we've secured.


  • natural anchor text
  • relevant topics
  • quality sites
  • varied locations
  • well-written content
  • helpful to users


  • spammy
  • unnatural locations
  • poor-quality content
  • repeat tactics
  • auto-generated
  • over-promotional

Where we've built links

We have contacts at some of the biggest and best online publications. And we're building new relationships all the time, helping clients tap into the most niche of markets and gain links that have a meaningful impact on their bottom line. You can see just some of the places we've earned exposure for businesses across industries by visiting our links vault.

unique domains
AVG domain authority

Meet the
outreach team

Meet the outreach specialists dedicated to building high-quality links for brands like yours. They're confident communicators, skilled negotiators and effective collaborators who take a proactive approach to every client campaign.

You'll have regular and direct content with the outreach professionals working on your campaign, both over the phone and via our project management system. As well as being kept up to date with progress, you'll have the opportunity to provide input and help us maximise the PR potential of every link.

Rebecca Herworth Rebecca Herworth

Head of Outreach

Polly Kirkup Polly Kirkup

Senior Outreach Executive

Our results

You can take a look at some of the influential sites we've worked with, including the Telegraph, Forbes, and the Guardian, by visiting our links vault. Want to learn more about how outreach works and delivers results as part of a full SEO strategy? Take a look at our organic search case studies.

Learn more about our
link-building service

Link-building is essential to search success, and our outreach team can help you get it right. Contact us to discuss your business needs and goals today.

  • A bespoke outreach strategy tailored to your business
  • High-quality links on relevant and authoritative sites
  • Direct communication with our outreach specialists
  • Creative support from our copywriters and designers
  • Transparency during planning, delivery and reporting
Contact Us

Prefer to talk? Call 0191 338 6903

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