The tools we use
Our team of SEO copywriters and designers specialise in creating high-quality content that improves Google rankings. We can prescribe the right mix of digital content for your B2B or B2C brand, whether you have an ecommerce or brochure site, ensuring you reach and engage your target audience at crucial stages of the customer journey.
We have built lasting relationships with clients across industries thanks to our honest, fair and effective search engine optimisation service. Our approach works for B2C and B2B companies of all shapes and sizes, delivering return on investment — even in the most competitive of markets.
Content is one of three key ingredients to a successful search engine optimisation campaign, along with technical SEO and outreach. However, not every business's content needs are the same. That's why we will audit your site to determine what types of onsite and offsite content will benefit your brand — and what projects aren't worth spending your budget on.
Content is a crucial part of on-page SEO, helping Google to understand what a webpage is about and what it deserves to rank for. We produce high-quality, search-optimised website content with specific keyword goals in mind, allowing us to earn high rankings for queries that drive sales.
But it's not all about search engines. Our copywriters and designers work together to produce B2C or B2B content that truly engages target audiences and represents your brand. So, as well as attracting potential customers via organic search, our onsite content helps to convert them.
Landing page content
Optimised copy for landing pages, such as your homepage, about us and service information pages. This communicates key information about your business while securing higher rankings for those all-important commercial keywords.
Ecommerce content
Product category descriptions that get your ecommerce site in front of online shoppers by helping Google recognise their relevancy for commercial keywords. The copy also helps to convert and upsell these high-quality prospects.
Blog posts
Timely blog posts that target seasonal, trend-led and news-based search queries, allowing you to stay relevant and authoritative in your industry. These shareable articles can even help you to secure links and social media exposure.
Content marketing
Long-form informational content that attracts potential customers looking for advice and answers in the earlier stages of the buying journey. These guides capture long-tail keyword rankings and make valuable outreach assets.
The tools we use
As well as creating linkable onsite content, our copywriters and designers produce offsite content specifically for link-building purposes. By enabling our outreach team to build a higher quantity and quality of links to your site — and giving them more control over the way these links are presented — offsite content supercharges your off-page SEO.
It has a host of PR benefits, too. Whether we're contributing written or visual content to an online publication, we will make the most of the opportunity to boost your brand profile and drive referral traffic to your site. All content is created with your business goals and guidelines in mind.
These are just some of the high-quality sites that have published content we've created for clients. To find out more about the types of places we can earn links and exposure for your brand, visit our links vault.
Meet the talented copywriters and designers dedicated to producing high-quality digital content for our clients. They're creative thinkers, problem solvers and clear communicators with exceptional attention to detail, and you'll love having them as an extension of your in-house marketing team.
Our content executives are specialists in SEO copywriting. They know how to write copy that increases search engine rankings while engaging target customers and can seamlessly adapt to your brand voice — or help you shape one. With vast experience researching and writing copy for different purposes and audiences, they can turn their hand to any type of B2C or B2B content.
Our designers create all kinds of eye-catching visual content, from detailed diagrams and graphs to fun illustrations and maps. Working to your brand guidelines while adding their own dash of creativity, their graphics and data visualisations will get your brand noticed online. They can also create wireframes to help you improve your site's usability and search-friendliness.
At Glass Digital, we take a collaborative and transparent approach to online marketing, and that includes our content service. Throughout every project, you'll have regular and direct communication with the copywriters and designers who are creating your content. Here's how it works:
Sharing the strategy
We tell you what onsite or offsite content we want to create, why and when. These strategies don't come off the top of our heads: we analyse your site, perform keyword research and look at the competition. Your feedback and input are welcome anytime.
Creating the content
Once you're happy with the concept, we will create the content in accordance with your brand guidelines. We'll let you know when to expect the first draft — quick turnarounds are possible if short deadlines are necessary, ensuring we never miss an opportunity.
Reviewing the content
We'll send you the content to review, encouraging you to let us know any comments or questions. All discussions are recorded on our project management system, making it easy for everyone to see where we're at, view the latest version and offer their feedback.
Publishing the content
Whether it's published by you, our technical team or an external site, the next step is getting the content live. We'll check that it has been published as intended before moving onto next steps, which might include outreaching the content and submitting the URL to Google.
Reporting on content
You can monitor the success of the content we've created anytime by logging in to our unique client portal. You'll find traffic and revenue, keyword rankings, links, and content marketing reports. We will also analyse performance to see whether any tweaks should be made.
Content creation plays a significant role in our clients' organic search campaigns. Take a look at some of our SEO case studies to learn more about the content strategies we've employed and the results achieved.
These are just some of the things you can expect from our content service. Get in touch to learn more about the content we could create for your brand.
Prefer to talk? Call 0191 338 6903
by Emma Robinson
Read More
