Affiliate marketing programme management from agency experts

Affiliate marketing is one of the best ways to generate leads and sales online, but effective programme management is critical to success. At Glass Digital, we have the expertise and tools required to maximise your programme's profitability, whether you're looking to invest in the channel for the first time, outsource campaign management, or switch affiliate marketing agencies.

What our clients say about our affiliate marketing service

As an SEO, PPC and affiliate marketing agency, we have built fantastic relationships with B2C and B2B clients thanks to fantastic results and a collaborative delivery method. See what some of our clients say about our affiliate marketing management service.

Performance-based marketing for B2B and B2C brands

Affiliate marketing is low-risk, high-reward, because you only pay ad publishers for successful conversions. At Glass Digital, we use this performance-based channel to help B2C and B2C clients across industries achieve a variety of online goals.

Our team have experience launching brand-new affiliate campaigns from scratch, revamping stagnant campaigns, and migrating campaigns to more suitable affiliate networks. A bespoke strategy is built around your unique business needs.

Affiliate marketing for ecommerce

If you have an ecommerce site, your affiliate marketing campaign will likely work on a cost per acquisition (CPA) basis. This means that you will only pay a pre-agreed commission to the publisher if they refer a user who makes a qualifying purchase.

Our affiliate marketing experts use leading technologies and in-depth analysis to fine-tune commission rates, balancing them in a way that incentivises partners while maximising profit margins, to increase your business's overall returns.

Affiliate marketing for lead generation

Affiliate marketing can also be used to generate highly qualified leads. Whether you want users to fill in an online enquiry form, call your customer service centre or complete another action, we can build an affiliate campaign that delivers measurable results.

Working closely alongside your in-house team, your affiliate marketing manager will set bespoke cost per lead (CPL) rates and constantly monitor performance to ensure campaigns deliver significant return on investment month after month.

Complete affiliate programme management

We offer complete affiliate programme management, which means you don't need in-house resource or expertise to profit from the channel. All clients benefit from our vast affiliate marketing knowledge and experience, as well as access to industry-leading tools and technologies.

Existing affiliate programme
  • Full programme audit
  • Optimisation of existing campaigns
  • Tracking enhancements
  • Project-management of the migration process, where applicable
New affiliate programme
  • Competitor analysis
  • Programme set-up and launch
  • Network recommendations
Ongoing programme management
  • Affiliate relationship management and recruitment
  • Content/ad creation, input and review
  • Platform management
  • Regular activity updates
  • Performance analysis and reporting
  • Cost-of-sale (COS) saving exercises

Partner with a growing network of top affiliates

As an affiliate marketing agency, we have built strong relationships with top affiliates across industries, and our little black book is constantly expanding. We tap into this thriving network to secure partnerships that work for your brand, as well as recruiting new affiliates specifically for your programme.

We work with a variety of publishers in order to maximise reach, from bloggers and Instagram influencers to cashback and comparison sites. This means that we can connect with your potential customers wherever they spend time online, and at touchpoints across the buying journey.

Where required, we will collaborate closely with you and the affiliate to produce high-quality creatives, from articles and social media posts to display banners and product descriptions. This is not only to increase click-through, but also to take full advantage of the associated PR opportunity.

Brand ambassador campaigns

By recruiting brand ambassadors, we can run long-term affiliate campaigns that generate a real buzz around your brand and build strong connections with key audiences.

Influencer marketing campaigns

We identify influencers within your niche and work with them to publish promotional content, focusing on the products and services that are most important to your brand.

Affiliate sites

We can secure prominent placements on voucher sites, cashback sites, comparison shopping sites, business directories and more, minimising costs to maximise the value of conversions.

Display and Google Shopping ads

Display and Google Shopping ads: While they usually work on a pay-per-click basis, you can use display and Google Shopping ads in an affiliate programme. That means you only pay when users convert.

AFFILIATES WE'VE WORKED WITH
The Guardian Blue Light Card Defence Discount Service Savoo EasyFundrasing Vouchercloud Smarter Click Kidstart Quidco TopCashback Independent

A transparent and collaborative delivery method

Not only does outsourcing affiliate campaign management to Glass Digital allow you to maximise the channel's profit potential without straining in-house resource, but it also allows you to do so while maintaining full control over your brand, thanks to our collaborative and transparent delivery method.

This means we provide the many benefits you'd expect from an affiliate marketing agency while acting as an extension of your team, giving you the best of both worlds.

  • Commercial understanding: We gain a full understanding of your business and keep up to date with developments in order to build a bespoke strategy that supports your brand goals and aligns with your wider marketing strategy.
  • Regular communication: Your affiliate marketing manager will provide regular activity updates, so you always know how your campaign's progressing and what we're planning next. We encourage input and questions along the way.
  • Transparent KPI reports: Transparent KPI reports give a full picture of performance, showcasing all the numbers that matter to you and how they've changed. Your campaign team are always on hand to provide additional context or analysis.

Our results

We have helped B2C and B2B clients across markets boost profits through effective and innovative affiliate programme management. Take a look at some of the KPIs achieved — and the strategic decisions behind them — by viewing our affiliate marketing case studies.

Learn more about our affiliate marketing service

To learn more about what our affiliate programme management service could do for your business, contact us today.

  • A clear affiliate strategy with measurable objectives
  • Flexible commission structuring that maximises margins
  • Build partnerships with a huge variety of top affiliates
  • Expert advice on the best channels for specific goals
  • A focus on content-based opportunities with PR value