Affiliate marketing is one of the best ways to generate leads and sales online, but effective programme management is critical to success. At Glass Digital, we have the expertise and tools required to maximise your programme's profitability, whether you're looking to invest in the channel for the first time, outsource campaign management, or switch affiliate marketing agencies.
We have built lasting relationships with clients across industries thanks to our honest, fair and effective search engine optimisation service. Our approach works for B2C and B2B companies of all shapes and sizes, delivering return on investment — even in the most competitive of markets.
I have been using Glass Digital for a number of years and with their help my company has grown year on year. A very friendly and knowledgeable bunch of people.
We employed Glass Digital to manage a variety of our online services, one of which included our affiliates strategy. Glass set up an initial plan and with continuous reporting and reaction to what the reports were telling us have created a brilliantly managed affiliates strategy which works great for us as a company. Virginia, our affiliate contact, is always available to chat though any questions or queries we may have and is great at explaining how affiliates works too. They have done a great job so far and not doubt they will continue to do so.
Affiliate marketing is low-risk, high-reward, because you only pay ad publishers for successful conversions. At Glass Digital, we use this performance-based channel to help B2C and B2C clients across industries achieve a variety of online goals.
Our team have experience launching brand-new affiliate campaigns from scratch, revamping stagnant campaigns, and migrating campaigns to more suitable affiliate networks. A bespoke strategy is built around your unique business needs.
If you have an ecommerce site, your affiliate marketing campaign will likely work on a cost per acquisition (CPA) basis. This means that you will only pay a pre-agreed commission to the publisher if they refer a user who makes a qualifying purchase.
Our affiliate marketing experts use leading technologies and in-depth analysis to fine-tune commission rates, balancing them in a way that incentivises partners while maximising profit margins, to increase your business's overall returns.
Affiliate marketing can also be used to generate highly qualified leads. Whether you want users to fill in an online enquiry form, call your customer service centre or complete another action, we can build an affiliate campaign that delivers measurable results.
Working closely alongside your in-house team, your affiliate marketing manager will set bespoke cost per lead (CPL) rates and constantly monitor performance to ensure campaigns deliver significant return on investment month after month.
We offer complete affiliate programme management, which means you don't need in-house resource or expertise to profit from the channel. All clients benefit from our vast affiliate marketing knowledge and experience, as well as access to industry-leading tools and technologies.
The Glass Digital team have built strong relationships with top affiliates across industries, and our little black book is constantly expanding. We tap into this thriving network to secure partnerships that work for your brand, as well as recruiting new affiliates specifically for your programme.
We work with a variety of publishers in order to maximise reach, from bloggers and Instagram influencers to cashback and comparison sites. This means that we can connect with your potential customers wherever they spend time online, and at touchpoints across the buying journey.
Where required, we will collaborate closely with you and the affiliate to produce high-quality creatives, from articles and social media posts to display banners and product descriptions. This is not only to increase click-through, but also to take full advantage of the associated PR opportunity.
By recruiting brand ambassadors, we can run long-term affiliate campaigns that generate a real buzz around your brand and build strong connections with key audiences.
We identify influencers within your niche and work with them to publish promotional content, focusing on the products and services that are most important to your brand.
We can secure prominent placements on voucher sites, cashback sites, comparison shopping sites, business directories and more, minimising costs to maximise the value of conversions.
Display and Google Shopping ads: While they usually work on a pay-per-click basis, you can use display and Google Shopping ads in an affiliate programme. That means you only pay when users convert.
Not only does outsourcing affiliate campaign management to Glass Digital allow you to maximise the channel's profit potential without straining in-house resource, but it also allows you to do so while maintaining full control over your brand, thanks to our collaborative and transparent delivery method.
We have helped B2C and B2B clients across markets boost profits through effective and innovative affiliate programme management. Take a look at some of the KPIs achieved — and the strategic decisions behind them — by viewing our affiliate marketing case studies.
To learn more about what our affiliate programme management service could do for your business, contact us today.
