How far Britain’s virtual shopping queues would stretch

Published Updated 2 min read

How far Britain's virtual shopping queues would stretch - © Glass Digital

As many of Britain’s high-street stores reopen their doors, we’ve imagined how long the socially distanced queues for your favourite shopping websites would be.

If daily traffic was represented by people in a line (two metres apart, of course), Primark’s queue could fill its huge Birmingham store 3,719 times over.

Here’s how some of more of your favourite shops would measure up:

  • Greggs’ queue would be as long as 240,444 sausage rolls

Greggs sausage rolls - CC 4.0, Rerrj at English Wikipedia

CC 4.0, Rerrj at English Wikipedia

  • Asos’ queue would reach from Land’s End to John o’ Groats

Land's End to John o' Groats

  • Sports Direct’s queue would be the length of 4,593 football pitches

Football pitch

  • Ikea’s queue would be the same length as 435,644 Billy bookcases

Billy bookcase, © Ikea

© Ikea

  • Currys’ queue would be as long as 1.3 million washing machines side-by-side

Washing machine

  • Waterstones’ queue would be equivalent to a stack of 2.3 million copies of War And Peace

Stack of books

  • Boots’ queue would be as long as almost 5 million toothbrushes

Toothbrush

  • Halfords’ queue would be as long as around 250,000 bicycles

Bicycle

  • John Lewis’ queue would go from London to Newcastle upon Tyne and back

Newcastle upon Tyne

  • Amazon’s queue length would be over 40,590 times The Shard’s height

The Shard, London

 

Virtual queues compared

  • Amazon UK = 7,810 miles
  • Asos = 891 miles
  • John Lewis = 617 miles
  • Ikea = 563 miles
  • Boots = 547 miles
  • Currys = 501 miles
  • Halfords = 269 miles
  • Sports Direct = 257 miles
  • Primark = 157 miles
  • Waterstones = 83 miles
  • Greggs = 22 miles

You can find the full data used for these calculations here.

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Rachel Handley

As our Head of Content, Rachel is responsible for devising clients’ content strategies and ensuring they’re executed to the highest possible standard. With great attention to detail but one eye on the bigger picture,…