Wyevale Garden Centres
Wyevale Garden Centres is one of the biggest garden centre retailers in the UK, but a non-transactional site was holding back its online performance. The client tasked us with helping them migrate from Demandware to the Oracle Commerce Platform and using this as a basis to significantly improve organic market share — in other words, their visibility on Google.
Seasonality plays a huge role in any garden centre business model, so it was key to focus on outdoor living products, such as garden furniture and barbecues, throughout the warmer months and move our attention to Christmas trees ahead of Q4.
As well as working closely alongside Wyevale's in-house marketing department, we were required to liaise with their external web development and PR agencies to ensure all SEO opportunities were maximised.