By August 2021, Denby had experienced a pronounced demographic shift towards a younger audience, with a steady increase in the proportion of sessions, transactions, and revenue driven by the 18–34-year-old bracket.
Google Analytics data, January 2019 to August 2021
This was achieved against the backdrop of the COVID-19 pandemic, when consumer spending among younger age groups was reduced. Despite this, we still achieved significant increases in sessions and transactions.
Denby also achieved some great rankings positions for commercially important keywords — a testament to our technical recommendations and onsite optimisation work.
|Soup Bowl||4,400||No Rank||No Rank||8th|
|Grey Dinner Set||4,400||18th||18th||5th|
|White Dinner Sets||4,400||18th||19th||10th|
|Stoneware Dinner Sets||2,900||34th||12th||3rd|
|Ramekin Dishes||1,900||No Rank||84th||8th|
|Ceramic Plates||1,600||No Rank||No Rank||7th|
|Dinner Sets UK||1,600||69th||19th||3rd|
We’ve also increased Denby’s non-brand front-page rankings by 171% since the start of their campaign, bringing new shoppers to key commercial pages and increasing organic revenue.