Lydia Carroll

Stage 1 — The 30-minute discovery call

No pitch deck, no pre-canned sales flow. We ask questions and build an honest picture of where your programme sits today (or where it could sit if you haven't launched yet). A sample of what we'll cover:

• Your current setup. What platform you're on, how you chose it, the commercial terms, and whether you're tied in or flexible to migrate.
• The commercial picture. What affiliate marketing contributes to revenue today, your current CPA or ROAS, and — crucially — the number that would make the channel commercially viable for you.
• Your partner mix. Who's performing (and why), which partner types you'd like to explore or avoid, and whether your commission structure has flexibility by partner or customer type.
• The blockers. What frustrates you about the programme, what you know should be done but hasn't been, and what's stood in the way.
• What success looks like. Your objective for the channel, the KPIs that actually matter to you, and what a successful programme looks like twelve months from now.

Stage 2 — The audit we deliver back

After the call, we do the real work. You receive a written audit covering:

• Competitor activity. What your direct competitors are doing in the channel, which partners they're working with, and where they're winning — so you know exactly what you're measured against.
• Partner gap analysis. The specific publishers, networks, and partner types you're missing from your current mix — and the ones most likely to move the needle first.
• Lapsed partner & activity review. Which of your approved affiliates have gone quiet, which are worth reactivating, and which should be cut loose.
• Commission structure review. Whether you're running a basic flat-rate structure or an advanced tiered one — and where restructuring would protect margin while staying competitive.
• A prioritised action list. Specific, sequenced recommendations you can run in-house, with us, or with any other agency. No strings.