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Content Team Lead Lydia works closely alongside our Head of Content to ensure our content team deliver the best possible results for clients across industries. As an English Literature and Creative Writing graduate, she loves getting to write every day.
While she was studying for her Masters in Creative Writing and her First Class degree in English Literature at Newcastle University, Lydia volunteered as a student journalist. And, prior to joining Glass Digital, she created content marketing for a legal company.
Lydia supports our Head of Content with behind-the-scenes strategy and team development, which involves training colleagues, generating ideas in meetings, and managing schedules. She plays a big part in ensuring everything runs smoothly, so we can provide the highest-quality content service possible.
She also has a very hands-on content development role, regularly writing blog posts and long-form content marketing for our clients’ websites, producing outreach copy that helps our clients to get featured on high-profile sites, and optimising onsite copy to drive traffic and boost sales.
The best thing about my job is that I get to write every day. And, what I really like about working at Glass Digital is that we're given a lot of creative freedom.
It's always great to see the ideas you've dreamed up become a reality, especially when clients start to see results from it. Plus, we're always given the time and resources we need to produce the best work we can. There's an understanding that quality writing takes time to craft, and we're given the space to do it — we don’t cut corners.