Learn how brand-related, as opposed to brand-focussed, ideas can help you secure coverage online.
Polly is an Outreach Executive here at Glass Digital. Before joining the agency, she studied Fashion Journalism at Sunderland University, which taught her a lot about coming up with relevant, seasonal, and topical editorial ideas. This stands her in good stead when she’s looking for ethical and effective ways to build backlinks to our clients’ websites. She also has a sound understanding of the best ways to approach editors she’s looking to work with, and that it’s always best to peg an idea onto something timely. This all makes her a valuable member of our outreach team.
As an Outreach Executive, the bulk of Polly’s job involves finding new and effective ways to build backlinks to our clients’ websites. This is an important pillar of our organic search service, as it helps to boost our clients’ rankings on Google’s search results pages.
As part of her role, she comes up with and pitches editorial ideas that allow our clients to establish themselves as experts in their fields. Again, this goes a long way towards helping them to boost their online visibility. In addition to this, Polly puts a lot of work into building and maintaining strong relationships with the editors she collaborates with. This is the best way to ensure she’s able to secure high-quality link opportunities for more of her clients in the future.
Working as part of Glass Digital’s outreach team means I’m given a great deal of support and guidance from a close-knit, hardworking group of people. The agency has an inclusive and open -minded attitude, which boosts confidence and encourages team members to contribute ideas.
As an Outreach Executive, I have the freedom to be creative. Each day brings something different — whether it’s exploring new tactics for our wide range of clients or collaborating in our weekly team training sessions, my job here at Glass Digital is both interesting and rewarding.