• 27 Aug 2021

Glass Digital to present second BrightonSEO talk on newsjacking

We’re pleased to announce that, following a well-received talk back in July, our Digital Marketing Manager, Jen Macdonald, has been invited to present another session at BrightonSEO Autumn 2021. 

In her second talk, Jen will share expert insight on how digital PR professionals can use awareness days and national events to secure linking exposure. She’ll share actionable tips and advice that marketers can use to create headline-grabbing unique tangential content around awareness days, delivering great results using minimum resources.

BrightonSEO is the UK’s biggest and best-known SEO conference, and bills itself as the place where “search marketers go to learn to do their jobs better”. The in-person events draws hundreds of attendees, and thousands more take part in online conferences throughout the year.

Jen said: “It’s a real honour to be accepted for another appearance at BrightonSEO, especially as this time, I’ll be presenting at the in-person event as well. I’m so excited to share my knowledge with others in the industry, especially as this is a strategy I really believe in. I’ve seen first-hand how effective this form of newsjacking can be, so I hope that I can persuade other marketers to embrace this technique.

“I’m also really looking forward to having a chance to meet up with other digital marketing professionals. This is one of the first major networking events since the pandemic, and it will be so nice to get to know others in the industry, as well as sharing knowledge and skills. I think we’ve all missed that in-person aspect of the role over the past year.”

Back in July, Jen presented a talk for the online event on how digital marketing is evolving, and what professional link-builders can do to stay one step ahead of the curve. Her next talk will build on this theme, with a particular focus on newsjacking — an emerging tactic that uses trending topics to build links.

Jen’s talk will be hosted at the in-person event at the Brighton Centre on the 9 and 10 September. Tickets can be found here on the BrightonSEO website. Jen will also be attending the online event on the 23 and 24 September, during which you can view any talk live for free by registering on the website. We hope to see you there!

Our outreach team are always finding new and innovative ways to build links. So, if you’re interested in taking your backlink profile to the next level, get in touch for a free outreach consultation to learn what our experts could do for your business.  

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