8 tips for cold pitching editorial ideas to publications
Find out how our outreach team successfully pitch editorial ideas to editors.
Hayley Reynolds
We build links because links still matter
There’s no denying it: your backlink profile will make or break your brand. We build links that make search engines — and customers — pay attention for all the right reasons.
What makes us different?
Proactivity
We don't just pursue link opportunities for your site. We create them.
Transparency
No secrets. You'll know exactly what links are being built and where.
Collaboration
You can review every single link opportunity and contribute anytime.
Ethics
We comply with Google guidelines and only use futureproof techniques.
The tools we use
Google launch, 1998Google is launched with the PageRank algorithm, which determines a web page's importance by the number of links pointing to it, at its core.
PageRank goes public, 2000Google releases an Internet Explorer toolbar that displays every web page's PageRank. SEOs begin buying and spamming links to improve their score.
Google fights back, 2003–2011Google penalises sites using hidden links, keyword stuffing and other manipulative SEO practices, and co-launches the nofollow attribute to combat link spam.
Penguin algorithm, 2011–2017Several iterations of the Penguin algorithm are released, with the main aim of penalising sites that use manipulative onsite or offsite linking practices.
Real-time Penguin, 2016Google announces that Penguin is now part of the core algorithm, and evaluates sites in real time. This means penalties and recoveries come and go much faster.
Ethical linkbuilding
Google has a long history of punishing sites that engage in unethical linkbuilding. But a strong backlink profile is still crucial to a successful search campaign. Our ethical, expert approach to outreach allows you to enjoy long-term benefits, and won't put your site at risk of penalisation.
GOOD LINKS
- natural anchor text
- relevant topics
- quality sites
- varied locations
- well-written content
- helpful to users
BAD LINKS
- spammy
- unnatural locations
- poor-quality content
- repeat tactics
- auto-generated
- over-promotional
Glass Digital's outreach team are like an extension of our marketing department. They let us know exactly what they're working on every day, and understand what types of coverage work for our brand. They've got us links and exposure on many of our most-wanted sites, and their activity has had a huge impact on our search visibility.
How it works
A process designed to maximise your budget.
Linkbuilding is essential to search success
Find out what an outreach campaign or full organic search service could do for you.
- A bespoke strategy that utilises existing brand assets
- High-quality links on relevant and authoritative sites
- Direct communication with our outreach specialists
- Creative support from our copywriters and designers
- Transparency during planning, delivery and reporting
