Affiliate marketing case study
Alliance Online

26th July 2017


Alliance Online tasked our affiliate marketing team with taking over a stagnating campaign and driving sales in key commercial areas.

Alliance Online website hompepage screenshot,

Our Approach

Analyse all the data we have available to make informed decisions on campaign strategy and maximise return on investment.

Campaign analysis
Campaign analysis

Identify problems and opportunities within the existing affiliate programme, both by analysing the data and speaking to the client.

Refine commissions
Refine commissions

Harness the flexibility of our platform by setting bespoke commission rates in order to incentivise partners and maximise profits.

Build partnerships
Build partnerships

Utilise existing relationships with high-value publishers and build new partnerships in order to drive sales from relevant influencers.

Our Results

How our approach turned things around.

% increase in order value
% increase in sales
conversion rate increase

Glass Digital's improvements to our SEO and AdWords campaigns has continued into our affiliate marketing when we asked them to handle our account. Their fully managed service has seen us make huge jumps in impressions and sales compared to our previous platform. Regular feedback and reporting has kept us in the loop and aware of any opportunities for further improvement. We would recommend their services to anyone looking to get started with affiliate marketing or those looking to push a stagnating account to the next level.

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