In 2021, Pink Boutique came to our Affiliate team with the task of migrating and managing their existing affiliates programme. They were keen to grow their brand awareness and move away from sub-affiliate networks to attract the right customers and drive sales and revenue.
It was our tailored approach to affiliates that attracted Pink Boutique to Glass Digital, and we ensured that our innovative solutions were designed to fit the unique needs of the client.
We seamlessly migrated Pink Boutique’s existing affiliate platform in half the time of a typical migration, all while doubling the campaign’s revenue and traffic. In just the first month after the migration, we increased revenue by 160%, standing the programme in good stead for further growth.
Since re-engaging with voucher code sites, the campaign generated an extra 74.7% in revenue, with conversions growing by 29.7%. In just one year, we delivered a total of 1534.17% in ROI, while dropping the average COS to 6.33%.
To achieve Pink Boutique’s brand awareness and revenue goals, it was clear that we’d need to migrate their platform — which was currently limiting the campaign — to our affiliate network. This would allow greater transparency and control in terms of data capture and commission structure, as well as bringing in new opportunities. But this task also came with another challenge: to migrate the platform with no loss of traffic or revenue.
After the initial migration, our team reviewed Pink Boutique’s existing affiliate mix, highlighting missed opportunities and ensuring that the campaign was in a strong position. To do this, we checked that both key generic affiliates and sector-specific affiliates were approved and active on the programme. Any inactive affiliates were flagged and affiliates with intermittent tracking were also identified and excluded.
Our second step was to review the campaign settings to ensure that they aligned with the client’s revenue and brand awareness objectives. This meant checking commission structure was reflective of the overall marketing strategy and that margins were taken into consideration. We also ensured that the campaign was in line with new industry updates by performing a reliable server-to-server integration, rather than a pixel integration, so we could effectively track conversions and monitor campaign progress without third-party cookies.
With a smooth migration in place and a clear path ahead, the campaign was in a strong position for growth, and we didn’t just retain revenue and traffic — we more than doubled it. By choosing cashback sites that shared the same audience as Pink Boutique, like TopCashback and ShopStyle, and strategizing offers around product categories, we were able to target potential customers, drive traffic to the site, and increase sales. This allowed Pink Boutique to reduce their reliance on sub-affiliate networks, achieving greater transparency across the programme.
New voucher suppression and attribution tools also helped prevent any non-affiliate sales from being tracked as part of the campaign, which made the validation process easier and ensured we did not cannibalise another channel’s traffic.
Virginia is incredibly knowledgeable, and more importantly, proactive. Since taking over the account she has been in constant contact with us, signing new partners and keeping us up to date on how the campaigns are performing. What is particularly refreshing is the tailored and bespoke approach that Virginia and Glass Digital take with their clients. There’s no copy and paste, just ideas and innovation. We love it!
Get in touch today to find out how our affiliate marketing team could help you build profitable partnerships.
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