Apatchy London came to us at the end of 2021 looking to create a new affiliate campaign. Their goal was to build a strategy that:
Our expert affiliate team were more than happy to rise to the challenge, successfully launching and managing a brand-new affiliate campaign that exceeded expectations.
The Apatchy campaign was an immediate success. In just the first month alone, the brand saw an impressive 3,085% ROI, with similar results in the months following. From September to June, the campaign achieved an average ROI of 2,964%, while cost of sales has remained low, with an average of 4%.
In terms of total value, the revenue from affiliates alone contributed to 15% of overall online revenue — an extra 5% on the original 10% goal.
This success was largely down to our strategic approach and focus on fashion affiliates. From February 2022 to July 2022, Apatchy was listed on WhoWhatWear, Stylight, Klarna, TheHandbook, and Oculizm. As a result, fashion affiliates contributed 9.5% to total affiliate revenue, and 1.12% to overall online revenue.
We launched the Apatchy affiliate campaign from scratch back in September 2021. The key was creating a programme that would align with the brand from the off, which would put us in a good position for success. Having a clear audience was therefore essential.
After familiarising ourselves with the brand’s demographics, we used social media to outreach to key affiliates, targeting those who could reflect the exact segment we wished to target. We then onboarded partners based on a competitive — and cost-effective — cost-per-action model. Our specialist team also secured Apatchy a place alongside key competitors on affiliate sites, where we could reach even more of their target audience.
To drive traffic even further, we utilised our PPC expertise to launch on prominent fashion affiliate site Stylight, optimising the product feed needed to launch on the platform. The ability to control product descriptions and imagery in this way was a particular draw, as it ensured we could keep all content in line with Apatchy’s brand messaging. Our team also utilised tried-and-tested outreach techniques to approach prominent fashion publications to secure listings on gift sites.
Glass Digital have not only kickstarted our affiliate campaign, but they’ve surpassed our initial goal thanks to their creative and curated approach to affiliates. Everything they do has our brand’s goals and values in mind, collaborating closely with us at every step of the way — the team are more like an extension of our own business!
The team is always on hand to answer any questions, offer their specialist advice, and give us regular updates as to how the campaign is progressing. We always know exactly what’s going on and why and we always look forward to our weekly calls! Their knowledge, experience and great results to date are a testament to that.