Knowledge

Content

Here, our expert copywriters share their advice on creating quality content that gets your website noticed, and give insight on the digital marketing updates shaping best practice. You'll also find case studies demonstrating how their quality content benefits our clients.

16th April 2021

How to win sales from direct-to-recipient gift shoppers

Tips to help you deliver a better experience to gift buyers and their recipients.

<img alt="Rachel Handley" data-src="https://glass.digital/wp-content/uploads/2019/11/DSCI0981-4-120x120.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://glass.digital/wp-content/uploads/2019/11/DSCI0981-4-120x120.jpg" alt="Rachel Handley"/>

13th April 2021

5 ecommerce tips for communicating your delivery information

Learn how some simple tweaks can improve your SEO, UX, and conversions.

<img alt="Lina Arshad" data-src="https://glass.digital/wp-content/uploads/2019/11/lina_arshad-120x120.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="Lina Arshad" data-src="https://glass.digital/wp-content/uploads/2019/11/lina_arshad-120x120.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://glass.digital/wp-content/uploads/2019/11/lina_arshad-120x120.jpg" alt="Lina Arshad"/>

31st March 2021

43 informational keyword ideas

Strengthen your content marketing strategy by attracting and engaging upper-funnel customers.

<img alt="Rachel Handley" data-src="https://glass.digital/wp-content/uploads/2019/11/DSCI0981-4-120x120.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://glass.digital/wp-content/uploads/2019/11/DSCI0981-4-120x120.jpg" alt="Rachel Handley"/>

25th March 2021

How to create a user-friendly FAQ page

Learn how to create a quality informational page that will help drive conversions.

22nd March 2021

Reactive content: Here's how to nail your strategy

Learn why reactive content is so important right now and my top tips for nailing your strategy.

<img alt="Lina Arshad" data-src="https://glass.digital/wp-content/uploads/2019/11/lina_arshad-120x120.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="Lina Arshad" data-src="https://glass.digital/wp-content/uploads/2019/11/lina_arshad-120x120.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://glass.digital/wp-content/uploads/2019/11/lina_arshad-120x120.jpg" alt="Lina Arshad"/>

17th March 2021

Google predicts 4 pandemic-led trends are here to stay

Google has forecasted 4 pandemic changes that businesses will need to continue to follow

<img alt="Lina Arshad" data-src="https://glass.digital/wp-content/uploads/2019/11/lina_arshad-120x120.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="Lina Arshad" data-src="https://glass.digital/wp-content/uploads/2019/11/lina_arshad-120x120.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://glass.digital/wp-content/uploads/2019/11/lina_arshad-120x120.jpg" alt="Lina Arshad"/>

16th March 2021

Google tests service price estimates in local listings

Google My Business is trialling service price estimates in local listings for improved results

Google rolls out Full Coverage news feature in Search

This development could help news publishers earn more organic clicks.

Marcus McConkey

<img src="https://glass.digital/wp-content/uploads/2019/10/marcus_mcconkey-120x120.jpg" alt="Marcus McConkey"/>

Marcus McConkey

18th February 2021

4 tips for maximising online sales this Mother's Day

Want to get ahead of the competition this Mother's Day? Learn how to with this guide.

<img alt="Lina Arshad" data-src="https://glass.digital/wp-content/uploads/2019/11/lina_arshad-120x120.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="Lina Arshad" data-src="https://glass.digital/wp-content/uploads/2019/11/lina_arshad-120x120.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://glass.digital/wp-content/uploads/2019/11/lina_arshad-120x120.jpg" alt="Lina Arshad"/>

2nd February 2021

How to optimise your website images

These simple tricks can make your images more user-friendly and SEO-friendly.

18th December 2020

5 hot topics from the brightonSEO SERP Analysis Summit

Find out what speakers said about SERP features, Schema, user intent, and more.

<img alt="Rachel Handley" data-src="https://glass.digital/wp-content/uploads/2019/11/DSCI0981-4-120x120.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://glass.digital/wp-content/uploads/2019/11/DSCI0981-4-120x120.jpg" alt="Rachel Handley"/>

16th December 2020

The Netflix effect: Turning cultural trends into commercial successes

Learn how Netflix's next hit show could help your brand bag online sales.

Marcus McConkey

<img src="https://glass.digital/wp-content/uploads/2019/10/marcus_mcconkey-120x120.jpg" alt="Marcus McConkey"/>

Marcus McConkey