Jennifer Macdonald, Outreach Executive at Glass Digital
Senior Outreach Executive & Digital Marketing Manager

Jennifer Macdonald

Jennifer has a hybrid role here at Glass Digital. As a Senior Outreach Executive, she helps to secure high-quality links back to our clients’ website, and she’s also our Digital Marketing Manager. This means she helps to promote our own SEO, PPC, and affiliate marketing services.

Before joining us, Jennifer earned a degree in Media, Culture and Society from Northumbria University. She then went on to work on a number of freelance projects and held roles at three different agencies, all of which helped her to develop many skills she requires in her current job. She’s also taken courses and attended workshops that centred around LinkedIn, social media, the fundamentals of digital marketing, cyber security, Google’s algorithms, email marketing, and GDPR.

  • Media, Culture and Society (BA Hons)Northumbria University2012–2015
Key skills
  • basecamp
  • buzzstream
  • buzzsumo
  • google analytics
  • majestic
  • moz
  • Research
  • response source
  • search metrics
  • digital strategy
  • link building
  • outreach

Time at Glass Digital

Jennifer splits her time between working with our outreach team and looking for ways to generate more leads for our business. In her Senior Outreach Executive role, her main goal is to help our clients build strong and diverse backlink profiles that will ultimately boost their Google rankings.

As our Digital Marketing Manager, she also works with our Directors and the heads of our departments to decide how we can promote our own services in the most effective ways possible. Her overarching goals are to help Glass Digital develop a consistent brand identity and generate more inbound leads to expand our range of clients. She’s helping to do this by looking for PR opportunities, creating email marketing campaigns, and helping to devise our social media strategy.

3rd year
at Glass Digital
4 years
Industry Experience

I really enjoy working at Glass Digital for a number of reasons, from the relaxed company culture to the transparency ethos we all take pride in. Plus, every day is different at work, due to the number of sectors our clients work in and the range of techniques the outreach team use.

The atmosphere is always friendly and we have a number of company perks that make our jobs even more enjoyable. It is also lovely to feel like a respected and valued part of a team who are focused on providing excellent results for our clients.

Jennifer Macdonald
Senior Outreach Executive & Digital Marketing Manager

Interested in working with Glass Digital?

The Glass Digital team can help you succeed online with SEO, PPC and affiliate marketing. Take the first step to better results by contacting us today.