Read advice about improving your site's SEO, UX, accessibility, and more.
Our team of SEO copywriters and designers specialise in creating high-quality content that improves Google rankings. We can prescribe the right mix of digital content for your B2B or B2C brand, whether you have an ecommerce or brochure site, ensuring you reach and engage your target audience at crucial stages of the customer journey.
We have built lasting relationships with clients across industries thanks to our honest, fair and effective search engine optimisation service. Our approach works for B2C and B2B companies of all shapes and sizes, delivering return on investment — even in the most competitive of markets.
A huge thank you to the Glass Digital team! Our online presence wasn’t the best and Glass Digital did an amazing job to get us where we are today. We presented them with a huge challenge and they exceeded our expectations. The whole team are wonderful to work with and are always on hand if you need them. Highly recommended.
Glass Digital provide us with all written content for our website and it’s always spot on. They make it easy by uploading everything for us and it’s had a huge affect on our visibility in search engines over the past few years. I can’t recommend them highly enough!
Glass Digital’s understanding of search rankings and in particular content creation has enabled us to strategise and create detailed content and SEO plans. This has not only increased traffic and keyword rankings but also generated greater interest in Alliance as a company.
Professional, friendly and dedicated service. Glass Digital go above and beyond for their clients and always deliver positive, tangible results. During the launch of our companies new website, they supported us with great content, and technical SEO support to make the transition smooth and avoid any loss of rankings. Recommended for all your SEO requirements.
I would recommend Glass Digital without doubt. For content we talk directly to their content experts. For technical it’s the technical expert and so on, and everyone is pulling in the same direction. We recently undertook a huge content revamp project on our website and the planning and execution has been driven by the team at Glass, ensuring everything was clearly laid out and completed efficiently in order to meet our targets and deadlines.
I’ve been a client of Glass Digital’s for the past couple of years and always very pleased with the standard of work we receive from them. They are consistent, know their stuff and are incredibly capable of coming up with new ideas and implementing them quickly. They also excel at communicating with us – and are able to convey complex messages to all levels of stakeholder. Thank you!
Would recommend their services without doubt. Everyone we’ve worked with there explains things simply and works hard to meet what are some strict targets and deadlines set.
We’ve worked with Glass Digital for a few years now and they handle our SEO campaign, as well as the PPC side of things for a number of our websites. The teams there are very knowledgeable and we’re always happy with the work they produce for us. They’re also professional, great at communicating with us, and always friendly when we’ve met with them face to face. We would definitely recommend their services to other businesses looking to improve their online visibility.
Content is one of three key ingredients to a successful search engine optimisation campaign, along with technical SEO and outreach. However, not every business's content needs are the same. That's why we will audit your site to determine what types of onsite and offsite content will benefit your brand — and what projects aren't worth spending your budget on.
Content is a crucial part of on-page SEO, helping Google to understand what a webpage is about and what it deserves to rank for. We produce high-quality, search-optimised website content with specific keyword goals in mind, allowing us to earn high rankings for queries that drive sales.
But it's not all about search engines. Our copywriters and designers work together to produce B2C or B2B content that truly engages target audiences and represents your brand. So, as well as attracting potential customers via organic search, our onsite content helps to convert them.
Optimised copy for landing pages, such as your homepage, about us and service information pages. This communicates key information about your business while securing higher rankings for those all-important commercial keywords.
Product category descriptions that get your ecommerce site in front of online shoppers by helping Google recognise their relevancy for commercial keywords. The copy also helps to convert and upsell these high-quality prospects.
Timely blog posts that target seasonal, trend-led and news-based search queries, allowing you to stay relevant and authoritative in your industry. These shareable articles can even help you to secure links and social media exposure.
Long-form informational content that attracts potential customers looking for advice and answers in the earlier stages of the buying journey. These guides capture long-tail keyword rankings and make valuable outreach assets.
As well as creating linkable onsite content, our copywriters and designers produce offsite content specifically for link-building purposes. By enabling our outreach team to build a higher quantity and quality of links to your site — and giving them more control over the way these links are presented — offsite content supercharges your off-page SEO.
It has a host of PR benefits, too. Whether we're contributing written or visual content to an online publication, we will make the most of the opportunity to boost your brand profile and drive referral traffic to your site. All content is created with your business goals and guidelines in mind.
Bespoke articles written for relevant and authoritative online publications, such as industry magazines, and attributed to you. These allow us to showcase your expertise, connect with your potential customers and build contextual links.
When our outreach team receive journalist requests for expert commentary, our copywriters can put together a quotable response on your behalf. We've had comments featured in top national publications like the Guardian and the Telegraph.
Our copywriters and designers work together to produce useful and entertaining visual content, which can then be outreached to quality publications for inclusion in new or existing content. These are created with specific outreach prospects in mind.
These are just some of the high-quality sites that have published content we've created for clients. To find out more about the types of places we can earn links and exposure for your brand, visit our links vault.
Meet the talented copywriters and designers dedicated to producing high-quality digital content for our clients. They're creative thinkers, problem solvers and clear communicators with exceptional attention to detail, and you'll love having them as an extension of your in-house marketing team.
Our content executives are specialists in SEO copywriting. They know how to write copy that increases search engine rankings while engaging target customers and can seamlessly adapt to your brand voice — or help you shape one. With vast experience researching and writing copy for different purposes and audiences, they can turn their hand to any type of B2C or B2B content.
Our designers create all kinds of eye-catching visual content, from detailed diagrams and graphs to fun illustrations and maps. Working to your brand guidelines while adding their own dash of creativity, their graphics and data visualisations will get your brand noticed online. They can also create wireframes to help you improve your site's usability and search-friendliness.
At Glass Digital, we take a collaborative and transparent approach to online marketing, and that includes our content service. Throughout every project, you'll have regular and direct communication with the copywriters and designers who are creating your content. Here's how it works:
We tell you what onsite or offsite content we want to create, why and when. These strategies don't come off the top of our heads: we analyse your site, perform keyword research and look at the competition. Your feedback and input are welcome anytime.
Once you're happy with the concept, we will create the content in accordance with your brand guidelines. We'll let you know when to expect the first draft — quick turnarounds are possible if short deadlines are necessary, ensuring we never miss an opportunity.
We'll send you the content to review, encouraging you to let us know any comments or questions. All discussions are recorded on our project management system, making it easy for everyone to see where we're at, view the latest version and offer their feedback.
Whether it's published by you, our technical team or an external site, the next step is getting the content live. We'll check that it has been published as intended before moving onto next steps, which might include outreaching the content and submitting the URL to Google.
You can monitor the success of the content we've created anytime by logging in to our unique client portal. You'll find traffic and revenue, keyword rankings, links, and content marketing reports. We will also analyse performance to see whether any tweaks should be made.
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