Knowledge

Digital Marketing Guides

Packed with clear advice and explanations from industry experts, our digital marketing guides are designed to help you get more out of your website. You'll find SEO, PPC and affiliate marketing guides for beginners, as well as detailed tips on advanced techniques.

5 reasons to use discounts and vouchers in your affiliate campaign

Are you wary of offering discounts and cashback? Here's why you should consider it.

Virginia Rizzi
Virginia Rizzi
5 ways your business could benefit from content marketing

In this guide, we explain exactly why content marketing should be an integral part of your strategy.

Emily Park
Emily Park
Why link building should be part of your SEO strategy

Securing links to your website can have a whole host of benefits. Read our guide to learn more.

Emily Park
Emily Park
5 tips and tricks for boosting your conversions

Wondering how you can encourage more people to buy from your site? We have all the tips you need.

Emily Park
Emily Park
What are 'Your Money, Your Life' pages and how does Google rank them?

There's been a lot of talk about YMYL pages in the SEO industry lately, but what exactly are they?

Emily Park
Emily Park
9 ways to refresh and repurpose your website's content

If some of your content is starting to get old, use these steps to refresh your site.

Emily Park
Emily Park
Google E-A-T ratings: What are they & how can you improve yours?

Read our guide to improving your E-A-T rating, so you can boost your rankings.

Emily Park
Emily Park
How to optimise for voice search in 2018

Demand for smart speakers is growing. Here's how to ensure your content is optimised accordingly.

Emily Park
Emily Park
How will Apple’s ITP 2.0 affect your affiliate marketing strategy?

How should you prepare for Apple's new Safari update, with stricter Intelligent Tracking Prevention?

Emily Park
Emily Park
Google’s mobile-first index: What do you need to know?

Confused about Google's mobile-first index? Read our guide for all the information you need.

Emily Park
Emily Park
How to get the most out of your Google My Business listing

Want to know how to make the most of our Google My Business listing? Read our guide to learn how.

Emily Park
Emily Park
How to earn featured snippets on Google

Find out how to earn that coveted #0 spot on the Google SERP.

David Broderick
David Broderick
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