Hayley Reynolds
Senior Outreach Executive

Hayley Reynolds

Hayley is a Senior Outreach Executive here at Glass Digital. Having studied PR at university, she’s passionate about helping businesses to reach a wider audience and, ultimately, boost their sales and revenue. She primarily does this by securing coverage for our clients’ brands, as well as ethically building links to their websites. In addition to this, she’s formed strong relationships with some of the biggest UK publications out there, where you’ll often see our clients’ comments and products featured. Plus, she’s been able to apply her cold pitching experience to approaching influencers and potential partners to secure new affiliate marketing opportunities for our clients. This all goes a long way towards helping to boost the online visibility and Google rankings of our clients’ sites, which is the main goal of our organic search service.

  • Public Relations BA (Hons)Sheffield Hallam University2012–2015
Key skills
  • basecamp
  • buzzstream
  • buzzsumo
  • gorkana
  • majestic
  • moz
  • Research
  • response source
  • search metrics
  • link building
  • outreach

Time at Glass Digital

As part of our outreach and affiliate marketing teams, Hayley works with a whole host of businesses to help them boost their online visibility and brand awareness. She’s well-versed in building links for B2B and B2C companies, and can confidently arrange opportunities around a whole host of different topics, from interior design to specialist manufacturing.

She’s also picking up new skills all of the time. Of course, the digital marketing landscape is changing all of the time, and the way we work needs to change with it. To ensure this is the case, our outreach team hold weekly training sessions to stay up to date with the latest developments, reflect on what they could be doing better, and discuss new techniques they could be using. Hayley is able to apply all of this to both her outreach and affiliates work.


4 years
Industry Experience

I find my role at Glass Digital incredibly rewarding, as I get to see the results of my work. For example, if I secure a link on the website of a national publication, this will often lead to a huge boost in a site’s rankings and sales. It’s really lovely to see.

I also really enjoy that my job is very fast paced, and no two days are the same as I’m always working with different clients.

Hayley Reynolds
Senior Outreach Executive

Interested in working with Glass Digital?

The Glass Digital team can help you succeed online with SEO, PPC and affiliate marketing. Take the first step to better results by contacting us today.