• 12 Jul 2021
  • 4 Min read

Glass Digital’s Jen Macdonald to present session at BrightonSEO 2021

We’re excited to share that our talented Digital Marketing Manager, Jen Macdonald, will be presenting an expert session at this year’s BrightonSEO conference!

If you work in digital marketing, you’ll no doubt be familiar with BrightonSEO already. The event is the UK’s foremost SEO conference, and bills itself as the place where “search marketers go to learn to do their jobs better”. The event plays host to some of the best and brightest search marketing professionals as they share their knowledge and expertise with their industry peers.

Jen’s talk will cover how digital marketing is evolving, and why clients need to reangle their strategies to reflect this. Her session will look at the benefits of having an evolving digital strategy that keeps up with the latest industry trends, as well as examples of publications that have covered these trends and how Glass Digital have actioned these changes. She’ll also share actionable tips for convincing your clients to try new ideas.

Jen said: “I’m so excited to be delivering a talk at this summer’s BrightonSEO conference. While it is a little daunting to be sharing my knowledge alongside some of the biggest names in digital marketing, it is such a great opportunity for myself and Glass Digital.

“The reason I chose to share advice around convincing clients to try new outreach tactics is because, as a link-builder myself, I know how tricky it can be to steer clients away from tradition and encourage them to embrace new tactics and trends. I hope my presentation provides those working in outreach with useful knowledge that they can carry forward when working with their clients.

“I’m looking forward to sharing my knowledge and experience with people in the same industry who can use the information to their advantage. I think as a community, digital marketers are always eager to help each other thrive in a growing industry and it’s been lovely getting to know other speakers at this year’s event.”

BrightonSEO 23 will take place on Thursday 22 July and Friday 23 July. This year’s event is being hosted entirely online due to ongoing COVID-19 restrictions, meaning attendees and speakers from around the world can join in. An in-person conference will also take place on 9 September and 10 September at the Brighton Centre.

Jen’s talk will take place on 22 July 2021 at 12.40 pm. You can watch this year’s sessions for free live on the day by registering your place online. To learn more and book your tickets, visit the BrightonSEO site. We’ll see you there!

Want to work with a digital marketing agency that’s constantly adapting to the latest trends? Get in touch for a free outreach consultation to learn what our expert outreach team could do for your business.  

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