Knowledge

Google releases Google Ads Editor v1.5

2-MINUTE READ - 17th December 2020

Bradley Hall
Bradley Hall Head of Paid Search

On 16 December, Google announced that it has released version 1.5 of its Google Ads Editor.

This release includes new tools to help you improve your ad strength, support for additional recommendations, and image extensions.

Google Ads Editor is a downloadable application that allows you to manage your Google Ads campaigns. Some advertisers prefer to use this rather than the web interface.

Here’s a full list of what’s new:

  • You can filter by account, campaigns, ad groups, or all items with the same label
  • You’re able to filter by label
  • There are now image extensions
  • There’s a shortcut to jump to previous type
  • You’ll be given improved messages for account limit errors
  • There are updated statistics columns
  • You can check ad strength for responsive search and display ads
  • You’ll be provided with detailed recommendations
  • There’s a merchant feed for App campaigns
  • You’ll have a dynamic ads feed
  • There are tips for new users
  • You can have app pre-registration campaigns
  • You’re able to add a business name for Local ads
© Google

One of the most exciting features that’s been added allows you to check your ad strength in Google Ads Editor. Being able to check your ad strength at a glance allows you to optimise them quickly and effectively to ensure you’re always getting the results you want.

This isn’t the only way in which Google is making it much easier for you to improve your campaigns’ performance, either. They’re also adding support for six additional recommendation types, including ways to optimise your responsive search ads and how to adopt Targeting ROAS bidding.

Google’s Help Centre has a full list of the recommendations you might receive through the new version of Google Ads Editor. These include:

  • Ads and extensions
  • Automated Campaigns
  • Bidding and budgets
  • Keywords and targeting
  • Repairs
  • Ad suggestions
  • Download the Google Ads mobile app
  • Proposed changes

The search engine has also noted that it will be introducing more recommendations over the coming months.

Another exciting development is that Google Ads Editor v1.5 supports image extensions. This makes it much easier for you to expand your ads with extra features and information, such as call buttons, your location, links, and more. With everything in one place, you’ll be able to adapt your campaigns quickly and with minimal fuss whenever you notice that a particular ad isn’t performing as well as you would like. Succeeding with PPC means reacting to changes in the landscape as quickly as possible, so this is sure to be great news for advertisers.

The release of the new Google Ads Editor is all about making it much easier for you to get the most out of your paid search ads. All of the new features we’ve highlighted are sure to streamline the process and help you to spot where you could make some tweaks to get the best possible results.

If you want to give paid search ads a try, or your current campaigns aren’t quite performing, our PPC experts can help! Get in touch today and we’ll be happy to discuss your situation and requirements.