14 Feb 2024
- 05 Nov 2020
- 4 Min read
COVID-19: Digital marketing resource hub for businesses navigating the coronavirus crisis
Bookmark this page and check back for the latest resources.
You can also follow us on Twitter, LinkedIn, or Facebook for regular updates and advice.
With England entering a second national lockdown due to COVID-19 and Wales, Scotland, and Northern Ireland likely to maintain restrictions, UK businesses are relying on their online presence more than ever.
We’ve created and curated these digital marketing resources to help your brand navigate the coronavirus crisis and come out stronger on the other side.
If you’re interested in getting expert help with improving your Google rankings, advertising online, or working with affiliates and influencers, you can also get in touch for a free and friendly consultation.
- YouGov: COVID-19 Public Monitor
- Google for Small Business: Helping your business through COVID-19
- Stats roundup: coronavirus impact on marketing, ecommerce & advertising — Econsultancy
- 5 ways consumer shopping habits have changed during the coronavirus pandemic — Glass Digital
- 5 tips for marketing your business during a crisis — Glass Digital
- Here’s how COVID-19 is likely to affect digital marketing in the long run — Glass Digital
Web development resources
- How to shift your brick-and-mortar business to ecommerce — Square
- Shopify COVID-19 resources
- WooCommerce COVID-19 resources
- COVID-19 resources for Squarespace customers
- Wix: COVID-19 and your site
SEO resources
- Google Trends: Coronavirus search trends around the world
- How to make the most of your Google My Business listing during the Covid-19 pandemic — Glass Digital
- What readers want during COVID-19: Content ideas for every niche — Moz
- How to restructure your content and PR strategies during a crisis — Smart Insights
- How to write an effective Coronavirus-related campaign — Smart Insights
- Pitching around Covid-19 — BuzzStream
- How to capitalise on trends in your outreach — Glass Digital
PPC resources
- Google Ads: Managing your campaigns through COVID-19
- Microsoft Advertising: COVID-19 insights and resources for advertisers
- Amazon Advertising: COVID-19 frequently asked questions
- Five PPC tips to keep you afloat during COVID-19 — PerformanceIN
- 5 tips to get the most out of Shopping ads this Black Friday – Shoptimised
Affiliate marketing resources
- 7 tips for adapting your affiliate marketing strategy as consumer trends shift — Glass Digital
- Why affiliate marketing is good when things go bad [WEBINAR] — Acceleration Partners
- Brands, influencer marketing and COVID-19 — is authenticity more vital than ever? — PerformanceIN
Social media marketing resources
- Facebook for Business COVID-19 resources
- LinkedIn COVID-19 resources
- Twitter: How to manage brand communications during COVID-19
- Instagram COVID-19 resources for businesses
- TikTok Back to Business programme
Black Friday resources
Black Friday falls on 27 November 2020, and Cyber Monday follows three days later. These are among the busiest shopping days of the year, and with restrictions and reservations preventing customers from hitting the high street, online sales figures are likely to be bigger than ever.
There’s still time for your business to create a Black Friday/Cyber Monday digital marketing strategy and take advantage of huge consumer demand.
- 5 ways to prepare your ecommerce site for Black Friday 2020 – Glass Digital
- Black Friday marketing strategies to maximize 2020 sales — Nosto
- 13 Black Friday marketing ideas for ecommerce 2020 — Store Pro
Christmas resources
Online Christimas shopping is also likely to skyrocket, largely due to restrictions on non-essential shops. People concerned about their ability to visit loved ones may also be looking to invest in gift delivery services. So, your festive digital marketing strategy could make a huge difference to your 2020 sales.
- COVID-19, Christmas ’20: Creating holiday opportunities — Mintel
- Christmas planning in 2020: 4 tips for marketers — GlobalWebIndex
- How to prepare your PPC campaigns for the COVID-19-affected holiday season — Adzooma
- Holiday season SEO: 7 tips to start preparing! — Yoast
- Why COVID-19 is already changing the 2020 holiday season and how to prepare your online store — Wix
Digital marketing news
We provide regular digital marketing news roundups to clue you in on the biggest industry developments. Check out our latest posts to ensure you haven’t missed anything important, and follow us on Twitter, LinkedIn, or Facebook for regular updates.
- October 2020: Digital marketing news and Google updates
- New Google Shopping features introduced
- Google confirms it doesn’t index passages separately
- Google starts testing ads in its auto-suggested results for Maps
- Google updates its search quality guidelines
- September 2020: Digital marketing news and Google updates
- Google rolls out new features for local business profiles
- Google starts boosting visibility of nearby products
- Google My Business allows companies to highlight their Covid-19 safety measures
- Google starts using BERT to match stories with fact checks
- Traditional media takes a hit as digital ad spend grows
Other coronavirus business resources
- Coronavirus resources from:
- FSB: Coronavirus (COVID-19): Advice and guidance for small businesses and the self-employed
- Business Gateway: Coronavirus business support across Scotland
- Lloyds Bank: Coronavirus support guides
- CIPD: Responding to the coronavirus (HR advice)
- PwC: Responding to the UK business impacts of coronavirus
Glass Digital is an online marketing agency specialising in organic search, paid search, and affiliate marketing. Check out our knowledge hub for more digital marketing news and resources.
