Knowledge

COVID-19: Digital marketing resource hub for businesses navigating the coronavirus crisis

4-MINUTE READ - 5th November 2020

Glass Digital
Glass Digital

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With England entering a second national lockdown due to COVID-19 and Wales, Scotland, and Northern Ireland likely to maintain restrictions, UK businesses are relying on their online presence more than ever.

We’ve created and curated these digital marketing resources to help your brand navigate the coronavirus crisis and come out stronger on the other side.

If you’re interested in getting expert help with improving your Google rankings, advertising online, or working with affiliates and influencers, you can also get in touch for a free and friendly consultation.

Web development resources

SEO resources

PPC resources

Affiliate marketing resources

Social media marketing resources

Black Friday resources

Black Friday falls on 27 November 2020, and Cyber Monday follows three days later. These are among the busiest shopping days of the year, and with restrictions and reservations preventing customers from hitting the high street, online sales figures are likely to be bigger than ever.

There’s still time for your business to create a Black Friday/Cyber Monday digital marketing strategy and take advantage of huge consumer demand.

Christmas resources

Online Christimas shopping is also likely to skyrocket, largely due to restrictions on non-essential shops. People concerned about their ability to visit loved ones may also be looking to invest in gift delivery services. So, your festive digital marketing strategy could make a huge difference to your 2020 sales.

Digital marketing news

We provide regular digital marketing news roundups to clue you in on the biggest industry developments. Check out our latest posts to ensure you haven’t missed anything important, and follow us on Twitter, LinkedIn, or Facebook for regular updates.

  • October 2020: Digital marketing news and Google updates
    • New Google Shopping features introduced
    • Google confirms it doesn’t index passages separately
    • Google starts testing ads in its auto-suggested results for Maps
    • Google updates its search quality guidelines
  • September 2020: Digital marketing news and Google updates
    • Google rolls out new features for local business profiles
    • Google starts boosting visibility of nearby products
    • Google My Business allows companies to highlight their Covid-19 safety measures
    • Google starts using BERT to match stories with fact checks
    • Traditional media takes a hit as digital ad spend grows

Other coronavirus business resources

Glass Digital is an online marketing agency specialising in organic search, paid search, and affiliate marketing. Check out our knowledge hub for more digital marketing news and resources.