+2,717
Keyword rankings
+976
front-page keywords
+47%
SEO visibility
Alliance Online
Sticking to core principles that work to generate growth year after year.
SEO case study Plastic Box Shop
Plastic Box Shop came to us in 2015 from their web development agency, as their organic performance had stagnated over the previous few years. They were keen to increase sales in both B2B and B2C markets.
Our results
We have built backlinks on authoritative sites including the Guardian, Telegraph and Independent, and created high-quality onsite guides that have received thousands of unique page views. This, alongside regular technical improvements, has resulted in significant organic growth since the beginning of the campaign.
Our approach
We aimed to establish Plastic Box Shop as an authority on all things organisation with a complementary outreach and content strategy, while making continual technical improvements in light of the latest Google algorithm updates.
Outreach
Keep up with industry trends, such as the KonMari method and Mrs Hinch's "Narnia", to provide insightful content to home and lifestyle sites, in order to build valuable links, drive referral traffic and establish Plastic Box Shop as an organisation specialist.
Content
Create organisation guides to sit in a new 'Storage Tips' section on the site, to establish rankings for relevant pre- and post-purchase keywords, such as 'how to organise kitchen cupboards', and increase the site's contextual relevancy for commercial terms.
Tech
Ensure the site remains technically sound in the context of the latest Google algorithm updates by, for example, encouraging and assisting in the transition to a responsive site, moving from HTTP to HTTPS, and implementing structured data.
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