Before joining the outreach team here at Glass Digital, Bettie studied Fashion Communication at Northumbria University, and then worked as a Digital Media Co-ordinator for Staffordshire University. This experience gave her a great foundation of skills, which she’s built on during her time here to help us deliver an ethical and effective outreach service.
The bulk of her work involves finding creative and valuable ways to build links to our clients’ websites in order to boost their Google rankings. This is a very prominent element of the organic search service we offer here at Glass Digital. And, as Outreach Team Lead, she also has a range of managerial responsibilities.
As Outreach Team Lead, Bettie liaises with a wide range of national magazines and newspapers, niche websites, and industry publications to secure coverage and backlinks for our clients. No two days are ever the same in her job, because all of our clients are completely different. So, one day she might take part in an outreach strategy meeting for a fashion retailer, and on another she’ll be pitching unique and relevant editorial ideas on behalf of a fintech company.
On top of this, Bettie helps to ensure our outreach team have everything they need to get fantastic results for our clients. She also trains newer members of the team, assists in the hiring process when we’re looking to take on new Outreach Executives, and is always looking for ways to improve our processes. This all helps us to offer the best SEO service possible.
I love the working environment that Glass Digital has created: it’s friendly and collaborative. I also love the people I work with — I’ve formed some great friendships here, which is important to me, as we spend most of our lives at work! The company offers a whole host of fantastic perks, too. It’s very rewarding to work for a forward-thinking business that cares about their employees being able to achieve a positive work/life balance.