Printed 4 You

Printed 4 You tasked the Glass Digital PPC team with increasing profitability of their Google AdWords account, which had been running for several years.

Our results

+36%
Clicks
+53%
Impressions
+31%
Conversions
-16%
Costs
-38%
Cost per click
-36%
Cost per acquisition

We have only managed the campaign for six months (April–October 2019), but have already achieved significant year-on-year improvements. This, along with our transparent delivery method, has allowed us to build a strong relationship with the client.

Our approach

Rather than unnecessarily overhauling the account, we decided to take advantage of years of data that had built up. By looking at which user demographics and ad types resulted in the most conversions, we were able to tweak our approach and improve campaign efficiency.

The next step was breaking existing Google Shopping campaigns down by brand so we could see which were performing best, then working with the client to see which conversions, in the form of quotes, ultimately led to sales. We could then focus the advertising budget in areas that would drive profits.

We also noticed that competitors were bidding on the brand term “Printed 4 You”, so we introduced a text ad campaign that cemented our #1 position on those search engine results pages. This significantly reduced the risk of these high-quality prospects clicking through to another site.

Want to achieve results like these?

Get in touch today to find out how our PPC team could help you maximise your online advertising budget.

Contact Us

Prefer to talk? Call 0191 338 6903

MORE PAID SEARCH CASE STUDIES
  • paid search
Custom Planet

Streamlining a Google AdWords account to reduce costs and boost clicks.

Read More
  • paid search
Wyevale Garden Centres

Generating new business with non-branded paid search campaigns.

Read More
Want to keep up with the latest digital marketing news and tips?
Sign up to receive our free monthly newsletter
Sign up