As a Content Executive here at Glass Digital, Lina loves that every day is different. She also appreciates the fact that, while there are some copy guidelines in place, every member of the content team is encouraged to develop their own writing style. The opportunity to work alongside a group of creative people has also been invaluable for her, as it’s taught her a lot about generating ideas and gives her an extra dash of motivation to produce the best work possible.
Prior to joining Glass Digital, Lina earned an undergraduate degree in English Language, and then went on to study for an MA in Journalism. Both of these qualifications provided her with a lot of transferable skills when it comes to researching and writing. She also interned at a PR firm, where she created social media calendars and content, as well as ELLE magazine, where she assisted the beauty team.
As a member of our content team, Lina’s role involves a range of different tasks, including writing articles as part of our outreach service, planning blog posts for our clients, and optimising onsite copy. Because we have such a diverse array of clients, she’s learned a lot about adapting the tone and style of her writing to suit different audiences, and she loves helping companies to develop their brand voices.
She frequently uses keyword research to identify what kinds of content will help to boost different companies’ website traffic, and is well-versed in writing about a whole host of different topics. Whether she’s creating a fashion advice piece, or a health and safety guide, she’s able to create high-quality content that gets results.
I love the role I have here at Glass Digital, but the company itself makes my job even more enjoyable. Everybody is very friendly, approachable, and relaxed, which means it's always easy to ask for help with something. As a result, we're all able to collaborate very effectively on different campaigns, and work together to give our clients the best possible results.