ALL
We've gathered a whole host of advice about marketing your products and services over the Christmas period. Whether you're interested in what kind of content you should be producing, or how you can ensure your sale stands out among the crowds, we've spoken to experts who have the answers to your questions.
ORGANIC SEARCH
We've spoken to a huge range of SEO experts, who had plenty of advice for standing out online this Christmas. They stressed the importance of understanding your audience's needs, warned against creating brand new pages each year, and more. Make sure you'll rank highly this festive season by reading what they had to say.
If you aren't sure where to start and would like some help with ranking higher on SERPs, we offer an organic search service that can help you do just that.
TECHNICAL
Ensuring your website is mobile-friendly in time for the Christmas shopping season is incredibly important, according to many of the experts we spoke to. They also stressed that you need to be using the right tools for your research, and highlighted the importance of making things easy for your customers. Read their tips to find out more.
If you can't work out what's holding your site back, we offer Technical SEO as part of our organic search service. Get in touch to discuss your needs today.
CONTENT
Content should play a large part in your Christmas marketing strategy, according to the experts we spoke to. You can use it to spread festive cheer, provide important information, and make your customers' shopping experiences as easy and as enjoyable as possible. To learn how to do this successfully, make sure you read through the advice below.
If you don't have the time or resources to create engaging copy for your website, we can provide you with quality content as part of our organic search service.
OUTREACH
Every digital marketing campaign should have a link-building aspect, as this will gain exposure for your brand, as well as help your website to rank higher on SERPs. The experts we spoke to recommended getting started on this well in advance, as a healthy backlink profile can take some time to build and you'll want to see results in time for Christmas. To learn more about using outreach tactics to stand out this festive season, scroll down to read more of what they had to say.
If you're interested in going down this route, we offer an outreach service, which is ideal if you're looking to gain exposure for your brand and build links to your website.
AFFILIATE MARKETING
Affiliate marketing is becoming increasingly popular, and with good reason — it's a great way to get your brand in front of more people, and can increase your sales quite dramatically. The experts we spoke to said that Christmas shopping season is a great time to give affiliate and influencer marketing a go. Scroll down to read more of their great advice.
We offer an affiliate marketing service that uses marketing-leading technology to deliver low-risk, high-reward campaigns — ideal if you're interested in going down this route.
PAID SEARCH
The experts we talked to had a lot to say when it came to paid search. They highlighted the importance of targeting the right people, and discussed how your budget should change throughout the festive season. Scroll down to discover more of their fantastic tips.
If you aren't confident about staying on top of your ads this Christmas, you might be interested in our paid search service. It's perfect for targeting the right people with the right message at the right time.
CUSTOMER SERVICE
Many of the digital marketing experts we spoke to stressed that you can do everything right when it comes to the likes of SEO and advertising, but you'll still struggle to make sales if your customer service isn't on point. Fortunately, they also had plenty of great advice on how to offer the best service possible. Take a look at what they had to say below.
PERSONALISATION
You need to make people feel special if you want them to spend money on your products or services. The experts we spoke to recommended that you make your communications fun and personal, while taking the time to give back to those who have shopped with you in the past. They also highlighted the importance of personalising your customers' shopping experiences to make life much easier for them. Scroll down to read more of their great advice.
ADVERTISING
Ads really come into their own during the festive season, and there are a few ways you can make sure yours stand out. The experts we talked to recommended adjusting your ad budget throughout the Christmas period, and using countdowns to create a sense of urgency. They also highlighted the importance of targeting the right people with your adverts, and making sure the sentiment behind them is genuine. Read more of their valuable advice below.