Case Study

Wyevale Garden Centres

Sowing the seeds of success for Wyevale

Wyevale Garden Centres tasked our organic search team with helping them move to a transactional site, improve existing rankings, and establish high rankings for new pages. They needed us to work alongside their internal marketing team, PR agency, and web development agency.

Our Approach

Ensure that the migration goes smoothly, and that the new site is as search-friendly as possible. Use content and outreach to boost site authority.

Technical Support
Technical Support

Our tech team worked alongside the web dev agency to ensure seamless migration to the JavaScript framework and protect rankings throughout.

Content Optimisation
Content Optimisation

Our content team worked alongside in-house copywriters to ensure all onsite content and meta data was optimised for search.

Targeted Linkbuilding
Targeted Linkbuilding

Our outreach team built links to key commercial areas, in accordance with seasonality, to improve authority and rankings of new pages.

Our Results

Our impact on the new site and search visibility.

73
% increase in search visibility
21765
additional keyword rankings
1139
additional front page rankings

The Glass Digital team were instrumental in the successful launch of our transactional site. This was a huge project and their constant communication with our in-house team and web development agency meant it went much more smoothly than we could have hoped. The results have far exceeded our expectations and we're excited to see how much more we can achieve together.

Jim Clear, Head of Ecommerce, Wyevale Garden Centres

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