SEO case study

Driving outreach success for Lookers

Lookers is one of the UK’s biggest car dealers, but it faces tough competition in the search results. They tasked our outreach team with building high-quality links to support their internal SEO efforts.

Our results

additional keyword rankings
% increase in search visibility
additional front-page rankings

How a quality backlink profile benefited the site.

Our approach

Generate a strong backlink profile the ethical way.
Commercial understanding
Commercial understanding

Using a tailored, detailed and ongoing commercial understanding process, we get to know the Lookers brand and their outreach assets.

Harness assets
Harness assets

We utilise assets including internal expertise, award wins, locations, and relationships with manufacturers to generate quality links.

Targeted outreach
Targeted outreach

We target our outreach efforts at key commercial areas of the website, in line with market trends, to maximise organic search impact.

Glass Digital’s outreach team are like an extension of our marketing department. They let us know exactly what they’re working on every day, and understand what types of coverage work for our brand. They’ve got us links and exposure on many of our most-wanted sites, and their activity has had a huge impact on our search visibility.

Want to achieve results like these?

Get in touch today to find out how our content, outreach and technical SEO specialists could help you improve your Google rankings.

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