H&T Pawnbrokers tasked us with increasing rankings in the competitive finance market. They were also keen to further cement their position as a responsible and trustworthy provider of services including pawnbroking, personal loans and cash for gold.
Here are some of the year-on-year statistics from the client's latest annual review, building on growth we achieved in two previous years of the campaign.
As well as using outreach and content to boost the site's authority and relevancy for target keywords, we used these as tools to further boost H&T's positive brand image.
Harness store locations to target regional sites and boost local SEO, while outreaching expert commentary to gain editorial exposure.
Create useful onsite resources, such as FAQs and financial advice guides, to establish new rankings and boost the site's trustworthiness.
Remedy high-priority technical issues at the start of the campaign then run regular crawls to ensure the site remains technically sound.