The Est1897 site was underperforming organically. Our challenge was to transform low baseline KPIs into industry-leading results, helping the company cement its place as a top brand in the pre-owned watch and jewellery market.

Our results

organic traffic YoY
organic revenue YoY
ranking keywords YoY

Across the campaign, we have increased the Est1897 domain authority score and the number of ranking keywords. New informational content and facet pages have secured top-three rankings for high-volume keywords including ‘Rolex serial numbers’ (1,300 searches/month). Most importantly, these results have contributed to significant growth in organic revenue.

Our approach

We had two main goals: grow the site's low domain authority to make it more competitive across the search results, and establish rankings for previously untapped, less-competitive keywords in order to reach a wider audience.

Boost the site's domain authority by building branded links to the homepage on relevant, high-quality sites, primarily through editorial contributions.


Create informational pre- and post-purchase content to gain rankings for less competitive yet relevant keywords, such as 'Rolex serial numbers'.


Implement faceted navigation for product features such as gender, brand and watch series to enable efficient targeting of long-tail keywords.

Want to achieve results like these?

Get in touch today to find out how our content, outreach and technical SEO specialists could help you improve your Google rankings.

Contact Us

Prefer to talk? Call 0191 338 6903

  • organic search
House of Malt
  • organic search
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