SEO case study
Alliance Online

Our brief

Alliance Online joined Glass Digital in February 2015, keen to establish themselves as the number-one destination for catering equipment online. They needed help optimising a large product catalogue for search and attracting B2B customers to their site.

Alliance Online website hompepage screenshot,

Our results

organic traffic
non-homepage organic traffic
organic revenue

We have continued to build upon our successes over the course of the campaign. Here are some of the results we achieved in the fourth year.

Our approach

Throughout the campaign, we have stuck to core principles in order to drive consistent long-term growth.

Run regular crawls and monitor Google updates to ensure the site remains technically sound and drive traffic to key commercial areas.


Write optimised product category content and informational guides to attract prospective customers at all stages of the buying journey.


Harness business assets including staff expertise, supplier relationships and onsite content to build natural links on high-quality sites.

Glass Digital’s understanding of search rankings and in particular content creation has enabled us to strategise and create detailed content and SEO plans. This has not only increased traffic and keyword rankings but also generated greater interest in Alliance as a company.

Want to achieve results like these?

Get in touch today to find out how our content, outreach and technical SEO specialists could help you improve your Google rankings.

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