Our brief

Alliance Online joined Glass Digital in February 2015, keen to establish themselves as the number-one destination for catering equipment online. They needed help optimising a large product catalogue for search and attracting B2B customers to their site.

Our approach

Throughout the campaign, we have stuck to core principles in order to drive consistent long-term growth.

Tech
Tech

Run regular crawls and monitor Google updates to ensure the site remains technically sound and drive traffic to key commercial areas.

Content
Content

Write optimised product category content and informational guides to attract prospective customers at all stages of the buying journey.

Outreach
Outreach

Harness business assets including staff expertise, supplier relationships and onsite content to build natural links on high-quality sites.

Our results

We have continued to build upon our successes over the course of the campaign. Here are some of the results we achieved in the fourth year.

+26%
organic traffic
+24%
non-homepage organic traffic
+33%
organic revenue

Glass Digital's understanding of search rankings and in particular content creation has enabled us to strategise and create detailed content and SEO plans. This has not only increased traffic and keyword rankings but also generated greater interest in Alliance as a company.

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