Case Study

Lookers

Driving outreach success for Lookers

Lookers is one of the UK's biggest car dealers, but it faces tough competition in the search results. They tasked our outreach team with building high-quality links to support their internal SEO efforts.

Our approach

Generate a strong backlink profile the ethical way.

Commercial understanding
Commercial understanding

Using a tailored, detailed and ongoing commercial understanding process, we get to know the Lookers brand and their outreach assets.

Harness assets
Harness assets

We utilise assets including internal expertise, award wins, locations, and relationships with manufacturers to generate quality links.

Targeted outreach
Targeted outreach

We target our outreach efforts at key commercial areas of the website, in line with market trends, to maximise organic search impact.

Our results

How a quality backlink profile benefited the site.

41,135
additional keyword rankings
74
% increase in search visibility
4,559
additional front-page rankings

Glass Digital's outreach team are like an extension of our marketing department. They let us know exactly what they're working on every day, and understand what types of coverage work for our brand. They've got us links and exposure on many of our most-wanted sites, and their activity has had a huge impact on our search visibility.

Tracey McBain, Content & Compliance Manager at Lookers

WANT TO ACHIEVE RESULTS LIKE Lookers'

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