Affiliate Revenue Calculator

See what your affiliate channel
should be earning you.

Top-performing ecommerce brands generate 10–15% of online revenue through affiliate marketing. Most don't. In 60 seconds, see where you sit — and what the gap is worth in pounds.

2–3 questions No call required Industry-benchmarked
In ~30 seconds you'll see
You could be earning an extra £•••k / year
Your personalised number — based on where the top brands in your sector land (10–15% of online revenue).
Step 1 of 4 Takes ~30 seconds · no call required
£
%

If you're not sure, ballpark it — you can refine this with us later.

Your affiliate revenue gap

Currently: 0% Industry benchmark: 10–15%
You could be earning an extra
£—
per year in affiliate revenue
Your current affiliate revenue
£—
What it could be
£—

Book my free audit We'll show you exactly how to close the gap
30-minute call No obligation Written audit sent back

You're running a genuinely strong programme

Or, no rush right now?
Email me my results
Your current position, the benchmark gap, and the three things we'd look at first — sent over in a couple of minutes.
On its way.
Check your inbox in a couple of minutes. If it doesn't arrive, peek in spam — and let us know if anything's off.
Real UK ecommerce brands we've done this for
31% of online revenue from affiliate — The Organic Pharmacy, twice the industry benchmark
3.3× ROAS uplift in 24 months, cost of sale down 78% — My Motor World
See all four case studies →

The free audit

Two stages. Zero obligation.

A 30-minute discovery call where we actually listen, followed by a tailored audit of your programme and competitor landscape — delivered back to you as a working document you can use regardless of whether you hire us.

Stage 1 — The 30-minute discovery call

No pitch deck, no pre-canned sales flow. We ask questions and build an honest picture of where your programme sits today (or where it could sit if you haven't launched yet). A sample of what we'll cover:

  • Your current setup. What platform you're on, how you chose it, the commercial terms, and whether you're tied in or flexible to migrate.
  • The commercial picture. What affiliate marketing contributes to revenue today, your current CPA or ROAS, and — crucially — the number that would make the channel commercially viable for you.
  • Your partner mix. Who's performing (and why), which partner types you'd like to explore or avoid, and whether your commission structure has flexibility by partner or customer type.
  • The blockers. What frustrates you about the programme, what you know should be done but hasn't been, and what's stood in the way.
  • What success looks like. Your objective for the channel, the KPIs that actually matter to you, and what a successful programme looks like twelve months from now.

Stage 2 — The audit we deliver back

After the call, we do the real work. You receive a written audit covering:

  • Competitor activity. What your direct competitors are doing in the channel, which partners they're working with, and where they're winning — so you know exactly what you're measured against.
  • Partner gap analysis. The specific publishers, networks, and partner types you're missing from your current mix — and the ones most likely to move the needle first.
  • Lapsed partner & activity review. Which of your approved affiliates have gone quiet, which are worth reactivating, and which should be cut loose.
  • Commission structure review. Whether you're running a basic flat-rate structure or an advanced tiered one — and where restructuring would protect margin while staying competitive.
  • A prioritised action list. Specific, sequenced recommendations you can run in-house, with us, or with any other agency. No strings.
Book my free audit 30-minute call · Tailored audit delivered after · No obligation

The numbers behind the benchmark

The 10–15% benchmark isn't a marketing figure.
It's where properly managed programmes land.

Three numbers that explain why this calculator exists — and why the gap is usually larger than brands expect.

10–15%
Top-tier programmes

Of online revenue contributed by affiliate marketing for mature, actively-managed programmes at UK ecommerce brands turning over £5M–£50M.

3–6%
Where most brands sit

The range we find on most discovery calls — usually because no one's audited the programme since it was set up.

88%
Higher revenue per shopper

From affiliate-acquired customers vs non-affiliate, per CJ's incrementality study across 21M shoppers. Channel is more incremental than most brands assume.

How it works

A ballpark in 60 seconds.
A real diagnostic on the call.

The calculator gives you a quick directional estimate of where your programme could be. The free audit is where we get specific.

How the number is calculated

The 10–15% benchmark is the band that consistently shows up across mature, actively-managed affiliate programmes for UK and US direct-to-consumer ecommerce brands turning over £5M–£50M.

The calculator multiplies your online revenue by the benchmark midpoint (12.5%) to estimate what a properly managed programme could contribute. Your gap is the difference between that figure and what affiliate marketing currently brings in.

It's a ballpark, not a forecast — but for most brands it's the first time anyone's put a real number on what the channel could be worth.

What the audit covers

  • Competitor activity. Which partners your competitors are working with, and where they're winning.
  • Partner gap analysis. The specific publishers and partner types missing from your current mix.
  • Lapsed partner review. Which affiliates have gone quiet, which to reactivate, which to cut.
  • Commission structure review. Where restructuring would protect margin while staying competitive.
  • A prioritised action list. Sequenced recommendations you can run in-house, with us, or with anyone.

Ready when you are

See what your
affiliate channel can do.

Book a free 30-minute audit. We'll show you exactly where the gaps are in your programme — whether or not you ever hire us.

Book your free audit Re-run the calculator →

Or call us directly: 0191 338 6903