Improve crawl efficiency by optimising the XML sitemap and robots.txt, resolving redirecting and broken inlinks, and implementing pagination and canonical tags. We also moved the full site to HTTPS to improve trustworthiness.
Optimise category pages to ensure efficient keyword targeting and resolve duplicate content issues. Publish blog posts and long-form sleep guides to increase site authority and contextual relevancy while attracting new audiences.
Build links by pitching staff credentials to relevant, high-quality sites and providing commentary or editorials, focussing on the topic of memory foam mattresses wherever natural to establish expertise in this focus commercial area.