Case Study

Custom Planet

A custom campaign for Custom Planet

Keen to gain a competitive edge and grow their business, Custom Planet tasked our organic search team with increasing their search visibility to drive more online sales and enquiries.

Our Approach

Increase the volume of high-quality organic traffic to the site by harnessing the full potential of a huge product catalogue.

Site restructuring
Site restructuring

Our technical SEO team restructured the product catalogue to maximise search potential, as well as improving crawl efficiency and site speed.

Facet optimisation
Facet optimisation

Our content team optimised hundreds of facet pages to establish relevancy for long-tail keywords and prevent internal keyword competition.

Targeted linkbuilding
Targeted linkbuilding

Our outreach team built targeted links to boost authority of key commercial pages. Carefully placed editorials generated quality referral traffic.

Our Results

Improvements that drove more quality traffic from Google.

160
% increase in search visibility
1,384
additional keyword rankings
107
additional front-page rankings

We're really happy with the results Glass Digital have achieved. We've just had our busiest month ever, so much so we are having to turn away business! I have the utmost trust in their recommendations and we really appreciate being able to ask questions and run things by them whenever we need. Everyone is really friendly and a pleasure to work with.

Andrew Dark, Managing Director at Custom Planet

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