Jennifer Macdonald, Outreach Executive at Glass Digital
Outreach Executive

Jennifer Macdonald

Before joining Glass Digital as an Outreach Executive, Jennifer earned a degree in Media, Culture and Society from Northumbria University. She then went on to work on a number of freelance projects and held roles at three different agencies, all of which helped her to develop many skills she requires in her current job. She’s also taken courses and attended workshops that centred around LinkedIn, social media, cyber security, Google’s algorithms, and GDPR. She’s certainly passionate about digital marketing, and is truly a credit to our outreach team.

  • Media, Culture and Society (BA Hons)Northumbria University2012–2015
Key skills
  • basecamp
  • buzzstream
  • buzzsumo
  • google analytics
  • majestic
  • moz
  • Research
  • response-source
  • search-metrics
  • digital strategy
  • link-building
  • outreach

Time at Glass Digital

As an Outreach Executive at Glass Digital, Jennifer’s main goal is to help our clients build strong and diverse backlink profiles that will ultimately boost their Google rankings. This is one of the main pillars of our organic search service.

Jennifer uses a wide range of tactics in order to secure targeted and valuable links for our clients. This includes devising and pitching relevant editorial ideas that help to establish our clients as experts in their fields. Because we take a quality over quantity approach, every opportunity is carefully considered, which means all of the links she builds have a meaningful impact on results.

2nd year
at Glass Digital
3 years
Industry Experience

I really enjoy working at Glass Digital for a number of reasons, from the relaxed company culture to the transparency ethos we all take pride in. Plus, every day is different at work, due to the number of sectors our clients work in and the range of techniques the outreach team use.

The atmosphere is always friendly and we have a number of company perks that make our jobs even more enjoyable. It is also lovely to feel like a respected and valued part of a team who are focused on providing excellent results for our clients.

Jennifer Macdonald
Outreach Executive

Interested in working with Glass Digital?

The Glass Digital team can help you succeed online with SEO, PPC and affiliate marketing. Take the first step to better results by contacting us today.